The Main Difference Between Naming Broad Product-Markets and Market Segmentation

question 217

Multiple Choice

The main difference between naming broad product-markets and market segmentation is:

• A) naming is a computerized process, while segmentation requires more thought.
• B) naming is concerned with customers, while segmentation is concerned with product features.
• C) naming involves breaking down markets, while segmentation involves aggregating customers with similar needs.
• D) naming involves looking for similarities, while segmentation involves looking for differences.
• E) None of these alternatives is correct.

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Definitions:

Inflation Rate

The percentage increase in the general level of prices for goods and services over a period.

U.S. Exports

Goods, services, and technologies sold and shipped by the United States to other countries, contributing to the nation's income and employment.

Dollar Appreciates

An increase in the value of the US dollar relative to other currencies in the global foreign exchange markets.

European Vacation

A period of leisure time spent traveling or staying in countries within Europe, often characterized by visits to cultural sites, historical landmarks, and natural attractions.