Having Segmented Its Broad Product-Market, Blue Chip, Inc

question 49

Multiple Choice

Having segmented its broad product-market, Blue Chip, Inc. feels that three segments are similar enough that-together-they can be treated as one large target market and offered the same marketing mix. Blue Chip, Inc. is following the ______________ approach.

• A) mass marketing
• B) multiple target market
• C) combined target market
• D) single target market
• E) None of these alternatives is correct.

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Definitions:

Account Management Policies

Guidelines or practices a company follows to manage and nurture relationships with its clients, often to ensure customer satisfaction and loyalty.

Creative Solutions

Innovative and effective problem-solving approaches in business or other contexts.

Target Markets

Specific groups of potential consumers towards which a company directs its marketing efforts and strategies.

Relationship Selling

A sales technique that focuses on building long-term relationships with customers rather than on individual transactions, emphasizing customer satisfaction and loyalty.