Which of the Following Statements About Positioning Is NOT TRUE

question 7

Multiple Choice

Which of the following statements about positioning is NOT TRUE?

• A) It often makes use of techniques such as perceptual mapping.
• B) It refers to how customers think about proposed or present brands in a market.
• C) Positioning issues are especially important when competitors in a market are very dissimilar.
• D) It helps marketing managers know how customers view the firm's offering.
• E) Managers make graphs for positioning decisions by asking consumers to make judgments about different brands.

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Definitions:

Insured

An individual or entity covered by an insurance policy, receiving protection against specified losses or damages.

Real Property

Land and anything permanently attached to it, such as buildings, often considered immovable.

Adverse Possession

A legal principle that allows a person to claim ownership of land after occupying it for a certain period, under certain conditions.

Driveway

A private road leading from a public way to a building or dwelling on a piece of land, meant to facilitate vehicle access.