When Setting Objectives for the Whole Firm,TOP MANAGEMENT Should

question 225

Multiple Choice

When setting objectives for the whole firm,TOP MANAGEMENT should:

• A) involve the marketing manager in the objective setting process.
• B) set objectives that focus on the highest possible immediate profit potential.
• C) stick to general objectives-in order to maintain flexibility.
• D) set objectives beyond what can actually be achieved-so everyone will work harder.
• E) all of these are useful when setting objectives.

---

Definitions:

Catharsis

The process of releasing, and thereby providing relief from, strong or repressed emotions, often through art, writing, or speaking.

Therapeutic Intervention

Professional actions undertaken to help individuals with physical, emotional, cognitive, or social issues achieve optimum functioning and wellness.

Dream Work

A psychoanalytic concept referring to the process by which the unconscious mind alters the manifest content of dreams to conceal their real meaning.

Royal Road

A metaphor used in various contexts to indicate a direct or easy path to achieving a goal; historically related to Freud's description of dreams.