A Company Trying to Market Its Products in a Country

question 122

Multiple Choice

A company trying to market its products in a country that has a low literacy rate would be well advised to:

• A) Print its promotional messages in larger font (character) sizes.
• B) Conduct marketing research using paper-and-pencil surveys.
• C) Use symbols, colors, and other nonverbal means of communication.
• D) All of these measures would be useful.

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Definitions:

Uneven

Lacking uniformity, consistency, or equivalence; not even or balanced in distribution or arrangement.

Behavior

Refers to the actions or reactions of an organism or any living entity in response to external or internal stimuli.

Positive Reinforcement

A behavior modification method in psychology that involves rewarding desirable behaviors to increase the likelihood of their recurrence.

Punishment

A method used to reduce the occurrence of an undesirable behavior by applying an adverse stimulus or removing a positive stimulus.