With Respect to Marketing Opportunities That Depend on the Age

question 160

Multiple Choice

With respect to marketing opportunities that depend on the age distribution of the U.S. population between 2010 and 2020,

• A) the senior citizen group will increase more rapidly than any other group.
• B) sales of products targeted at the 45-64 age group will continue to rise although more slowly than in the previous decade.
• C) the average age of the U.S. consumer is rising.
• D) sales of products targeted at the 30-44 age group will rise more sharply than in the previous decade.
• E) All of these statements are correct.

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Definitions:

Riot

A violent disturbance by a crowd, often a symptom of social unrest or protest against authority or government policies.

Nannie Helen Burroughs

An African American educator, orator, religious leader, and businesswoman, known for her activism for women's rights and the education of black children, founding the National Training School for Women and Girls in Washington, D.C., in 1909.

War Department

Former name for what is now the Department of Defense in the United States, responsible for military affairs until it was restructured in 1947.

Lynching

A form of violence in which a mob, without legal authority, kills someone, often by hanging, for an alleged offense with or without a legal trial.