Personal Selling and Advertising Are Both Forms of Sales Promotion

question 197

True/False

Personal selling and advertising are both forms of sales promotion.

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Definitions:

Organizational Effectiveness

The measure of how successfully an organization achieves its goals and objectives through efficient resource utilization, capability development, and adaptability.

Human Capital Strategies

Plans and practices that organizations employ to effectively manage and develop their workforce, optimizing the skills, knowledge, and abilities of their employees to achieve business objectives.

Gallup Organization

A global analytics and advice firm known for its public opinion polls and research on human behavior and organizational performance.

Revenue Per Employee

A financial metric that measures the average revenue generated by each employee within a firm.