A Marketing Strategy Specifies

question 28

Multiple Choice

A marketing strategy specifies:

• A) a marketing mix.
• B) a target market and a related marketing mix.
• C) a target market.
• D) the resources needed to implement a marketing mix.

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Definitions:

Cyclical Nature

The inherent tendency of markets, economies, or certain stocks to move in cycles, experiencing periods of expansion and contraction.

Peak Periods

Times of maximum activity, demand, or use, typically stressing the capacity, resources, or systems involved.