The Marketing Mix

question 61

Multiple Choice

The marketing mix

• A) includes four variables -- People, Place, Promotion, and Price.
• B) includes the target market.
• C) helps to organize the marketing strategy decision areas.
• D) includes four variables -- advertising, personal selling, customer service, and sales promotion.
• E) does not focus on target customers.

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Definitions:

Common Fixed Expenses

Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance, shared across different parts of a business.

Break-Even Sales

The level of sales at which total revenues equal total costs, resulting in neither profit nor loss for the business.

Common Fixed Expenses

Common fixed expenses are costs that do not fluctuate with the volume of production or sales, shared by different segments or products of a business, like rent and insurance.

Operating Period

The span of time during which a company or a project is expected to operate or carry out its activities.