Which of the Following Would Probably NOT Be in a Proposed

question 319

Multiple Choice

Which of the following would probably NOT be in a proposed marketing plan?

• A) A list of what company resources (costs) would be required.
• B) A statement of how frequently the design of the website will be changed.
• C) Expected sales and profit results.
• D) A description of the target market and marketing mix.
• E) All of these would normally be part of a marketing plan.

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Definitions:

Projected Dividends

The estimated dividends a company plans to pay out to its shareholders in the future.

EPS Growth Rate

The percentage change in a company's Earnings Per Share (EPS) over a specified period, indicating the company's profitability growth.

Rate of Return

The gain or loss of an investment over a specified period, expressed as a percentage of the investment's cost.

NPVGO

NPVGO (Net Present Value of Growth Opportunities) is a financial metric assessing the value of future investment opportunities, calculated as the net present value of projected cash flows from those investments.