When Colgate Encourages Its Current Customers to Brush More Often

question 317

Multiple Choice

When Colgate encourages its current customers to brush more often by taking their toothbrush and toothpaste to work with them, which market opportunity is Colgate pursuing?

• A) Market development
• B) Product development
• C) Diversification
• D) Market penetration

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Definitions:

Wealth

An abundance of valuable material possessions or resources, including money, property, and other assets.

Institutionalized

The process of establishing something as a norm or standard within a structured system or organization, often associated with formal rules and conventions.

Superiority of Reason

The belief that reason and logical thinking are the highest means of understanding or solving problems, superior to emotion or faith.

Western Philosophy

A tradition of philosophy that originates in the Western world, encompassing a wide range of theories and philosophical movements from ancient times to the present.