If Frito-Lay (Which Has Products in Almost All the Submarkets

question 273

Multiple Choice

If Frito-Lay (which has products in almost all the submarkets for snack foods) were to try to increase its share of one of these markets, it would be pursuing a ______________ opportunity.

• A) diversification
• B) market penetration
• C) product development
• D) mass marketing
• E) market development

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Definitions:

Excessive Overeating

Consuming food in quantities significantly higher than nutritional requirements or normal eating patterns, often leading to health problems.

Personality Disorder

A type of mental disorder characterized by enduring maladaptive patterns of behavior, cognition, and inner experience, exhibited across many contexts and deviating markedly from those accepted by the individual's culture.

Binge

An episode of excessive or uncontrolled indulgence in food, drink, or other activities.

Eating Disorders

Mental disorders characterized by abnormal or disturbed eating habits, such as anorexia nervosa or bulimia nervosa.