The Micro View of Marketing Sees It as the Performance

question 51

True/False

The micro view of marketing sees it as the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.

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Definitions:

Excitation And Stimulation

The processes through which external or internal factors activate physiological or psychological responses, leading to increased alertness, arousal, or activity.

Fromm

Erich Fromm was a psychoanalyst and social psychologist known for his theories on the relationship between society and the individual, especially concerning freedom, love, and human nature.

Existential Needs

Fundamental human needs for purpose, meaning, autonomy, and connection, emphasizing the search for values and meaning in life.

Fromm

Erich Fromm was a psychoanalyst and social psychologist known for his theories on human personality, freedom, and the need for interpersonal connections.