Marketing Is Concerned with Individual Transactions Rather Than with Building

question 312

True/False

Marketing is concerned with individual transactions rather than with building ongoing relationships with customers because that is the job of people in the public relations department.

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Definitions:

Sustainable Development Goals

A collection of 17 global goals set by the United Nations General Assembly in 2015, aimed at ending poverty, protecting the planet, and ensuring prosperity for all by 2030.

Global Nongovernmental Organization

An NGO that operates internationally, working across borders to fulfill its mission without governmental influence.

Global Organizations

Entities operating on an international scale, dealing with various cultures and regulatory environments, and managing operations across multiple countries.

Fund-Raising

A process of gathering voluntary contributions of money or other resources, typically for the purpose of supporting non-profit organizations, political campaigns, or other causes.