Examlex
A good or service that doesn't meet a consumer's needs results in low customer value.
Target Market
A specific group of consumers identified as the intended recipients of a marketing campaign or product line.
Components
The individual parts or elements that make up a larger system or product.
Market Penetration Strategy
A growth strategy where a business focuses on selling existing products within existing markets to gain a higher market share.
Joint Venture
A business arrangement where two or more parties agree to pool their resources for the purpose of accomplishing a specific task.
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