Organizations That Adopt the Marketing Concept Should Be Concerned About

question 117

True/False

Organizations that adopt the marketing concept should be concerned about marketing ethics as well as broader issues of social responsibility.

---

Definitions:

Cash Dividend

Cash payments made by a company to its shareholders, usually as a distribution of profits.

Extra Dividend

A one-time payment made by a company to its shareholders, in addition to regular dividends, usually indicative of exceptional earnings.

Special Dividend

A one-time distribution of profits by a company to its shareholders, in addition to any regular dividends.

WACC

The weighted average cost of a company's capital from all sources, including equity and debt, used to evaluate investment possibilities.