MACRO-Marketing

question 322

Multiple Choice

MACRO-marketing:

• A) Emphasizes how the whole marketing system works.
• B) Considers how marketing affects society, but not how society affects marketing.
• C) Matches homogeneous supply and demand.
• D) Is mainly concerned with the activities of individual organizations.

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Definitions:

Marginal Subcontracting Cost

The extra expense associated with outsourcing an additional unit of production or service.

Layoff Cost

The financial impact associated with the termination of employees traditionally as a result of downsizing, restructuring, or automation.

Hiring And Training Cost

Expenses incurred in recruiting, hiring, and training new employees.

Regular Time Cost

This refers to the expenses associated with normal operations and working hours, excluding any overtime or special circumstances costs.