Macro-Marketing

question 309

Multiple Choice

Macro-marketing

• A) is a social process.
• B) concerns the activities of individual managers.
• C) is what people have in mind when they talk about marketing in everyday use.
• D) helps consumers that need a narrow assortment of products.
• E) applies only to nonprofit organizations.

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Definitions:

Emotions

Complex psychological states that involve physiological arousal, expressive behaviors, and conscious experience.

Emotional Stability

is a personality trait referring to the extent to which a person is able to remain calm, composed, and untroubled by stress or pressure.

Emotional Expressiveness

Refers to the degree to which a person outwardly displays emotions or feelings through facial expressions, gestures, or speech.

Emotional Awareness

The ability to recognize and understand one's own emotions and the emotions of others.