Concerning the "Universal Functions of Marketing," Which of the Following

question 118

Multiple Choice

Concerning the "universal functions of marketing," which of the following statements is FALSE?

• A) These functions can be performed by producers, intermediaries, collaborators, or consumers.
• B) Responsibility for performing these functions can be shared and shifted.
• C) From a micro viewpoint, not every company must perform every function.
• D) From a macro viewpoint, all these functions must be performed by someone.
• E) None of these statements is FALSE.

---

Definitions:

Gray Market

The sale of branded products through legal but unauthorized distribution channels.

Weekly Revenue

The total amount of money earned by a business over the course of a week from its operations.

Volume Maximization

A strategy aimed at maximizing the quantity of products sold or produced, often regardless of profit margins.

Penetration Pricing

A marketing strategy where a product is priced lower than its competitors or the market average to attract customers and gain market share rapidly.