In Macro-Marketing

question 376

Multiple Choice

In macro-marketing

• A) no universal marketing function can be completely eliminated.
• B) the objectives of the individual firm, rather than society, are most important.
• C) functions should not be shifted or shared.
• D) intermediaries are unnecessary.
• E) the emphasis is on the activities of individual organizations.

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Definitions:

Appliance Repair Business

A business focused on fixing and maintaining home or commercial appliances.

Weekly Wage

The total amount of money paid to an employee on a weekly basis for services rendered.

Accounts Receivable

Money that a business is due to receive from its customers for products or services already supplied but not paid for.

Salaries Expense

The overall cost incurred by a company to pay its employees, typically recorded as an operational expense.