Administrators at a University Noted That They Were 200 Students

question 153

Multiple Choice

Administrators at a university noted that they were 200 students short of their enrollment projection as the start of the school year approached. The president of the university, fearing a revenue shortage, told the director of admissions, "You need to use whatever means necessary to get enough students to meet the projection before classes start. Run ads in the newspaper, call high school guidance counselors, recruit from our pool of rejected applicants-whatever it takes." The university president is operating as though he was in the:

• A) Simple trade era.
• B) Production era.
• C) Sales era.
• D) Marketing department era.
• E) Marketing company era.

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Definitions:

MBCA

Stands for the Model Business Corporation Act, which is a model set of laws prepared by the Committee on Corporate Laws of the American Bar Association, guiding the governance and regulation of corporations in the United States.

Passive Investors

Individuals or entities that invest in a venture but are not actively involved in its day-to-day management.

Wall Street Rule

A principle suggesting that investors should sell shares of firms that adopt unwelcome or undesirable policies instead of seeking to change the management's actions through engagement.

Co-Determination

a system or practice, particularly in some European countries, where workers or their representatives have a role in the management and decision-making processes of a business.