All of the Following Are the Basic Ideas Included in the Definition

question 38

Multiple Choice

All of the following are the basic ideas included in the definition of the marketing concept except

• A) customer satisfaction.
• B) total company effort.
• C) profit, or another measure of long-term success, as an objective.
• D) making whatever products are easy to produce and then trying to sell them.
• E) giving customers what they need.

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Definitions:

Communication Competency

The ability to effectively convey, receive, and interpret messages, information, and ideas through various mediums and settings.

Internal Programs

Projects, initiatives, or plans developed within an organization to achieve specific goals, improve operations, or address internal needs.

Expectancy

The belief that one's effort will lead to attainment of desired performance goals.

Particular Level

A specific degree or stage in a process or hierarchy; often used to denote a focused or detailed layer within a broader context.