A Firm with a Marketing Orientation

question 278

Multiple Choice

A firm with a marketing orientation:

• A) has little need for salespeople.
• B) sells what it can make easily.
• C) tries to determine customers' needs before developing its product.
• D) focuses advertising on product features.

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Definitions:

Complexity

The state or quality of having multiple interrelated parts, leading to difficulty in understanding, analysis, or resolution.

Rate of Change

A measure that describes how quickly or slowly a variable, such as a stock price or technology, changes over a period.

Competitive Advantage

An attribute that allows an organization to outperform its competitors, due to unique resources, capabilities, or positioning.

Patented Technology

Technological inventions or processes that are protected by patents, preventing unauthorized use or replication.