In Order to Build Relationships with Customer Value, Firms Must

question 70

Multiple Choice

In order to build relationships with customer value, firms must do all of the following except

• A) ensure that everyone in a firm works together to provide customer value before and after each purchase.
• B) brief their advertising people to develop ads that try to convince a customer to buy once.
• C) attract customers in the first place-and keep them satisfied after they buy.
• D) try to adopt the marketing concept.
• E) try to eliminate costs that do not give value to customers.

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Definitions:

Earth Bacteria

Microorganisms that are found in various environments on Earth, playing essential roles in nutrient cycling and ecology.

Protocell

Membranous sac that contains interacting organic molecules; hypothesized to have formed prior to the first life forms.

Precambrian

Period of Earth’s history from 4.6 billion to 541 million years ago: the Hadean, Archean, and Proterozoic eons.

Archaean

Relating to the Archaea domain, consisting of single-celled organisms distinct from bacteria and eukaryotes, often found in extreme environments.