The Fact That Many Americans Want the Convenience of Driving

question 104

Multiple Choice

The fact that many Americans want the convenience of driving gas-guzzling trucks and sport utility vehicles-which also contribute disproportionately to pollution and global warming-is an example of

• A) the micro-macro dilemma.
• B) discrepancies in customer value.
• C) marketing ethics.
• D) the responsibilities of the marketer.
• E) the marketing concept.