Which of the Following Depicts a Common Top-Down Approach to Forecasting

question 113

Multiple Choice

Which of the following depicts a common top-down approach to forecasting?

• A) Begin with a company's sales forecast for a specific market segment, then draw national and industry sales forecasts.
• B) Start with an industry forecast, then apply it to a specific company and its products, and subsequently draw a national income forecast.
• C) Start by developing a national income forecast; then use it to develop an industry sales forecast; then use it to develop forecasts for a specific company, its specific products, and the segments it targets.
• D) Start by developing a national income forecast, then develop a forecast for a specific company, which should lead to an industry sales forecast.
• E) None of these alternatives is correct.

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Definitions:

Book Value

The value of an asset as recorded on the balance sheet, calculated by deducting the accumulated depreciation or amortization from the asset's original cost.

Equity Method

An accounting technique used to record investments in associate companies, reflecting the investor's share of the earnings.

Common Stock

Represents ownership shares in a corporation, giving holders voting rights and a share in the company's profits through dividends.