Which of the Following Sales Forecasting Techniques Would Be Most

question 124

Multiple Choice

Which of the following sales forecasting techniques would be most useful for the marketing manager of a business products manufacturer that already faces intense competition?

• A) Sales force estimates
• B) Jury of executive opinion
• C) Use of a national economic forecast
• D) Trend extension of past sales
• E) Multiple-factor method

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Definitions:

Moral

Related to principles or rules of right conduct or the distinction between right and wrong behaviors.

Social-Conventional

refers to norms and rules that guide behavior in social situations, distinguishing between societal conventions and moral principles.

Instrumental Aggression

Aggressive behavior aimed at achieving a specific goal or outcome, rather than occurring from anger or frustration.

Contextual Aggression

Aggressive behavior that is influenced by the immediate environment or situation, rather than stemming from internal characteristics.