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Not All Business Intelligence Users Are Managers Interested in Forecasting

question 96

Essay

Not all business intelligence users are managers interested in forecasting sales figures for the next quarter. What different types of users are there for a business' intelligence systems?


Definitions:

Maslow's Hierarchy

A psychological theory proposing that human needs are arranged in a hierarchical order, from basic physical needs to self-actualization.

Situational Factors

Factors affecting the consumer decision process; those that are specific to the situation that may override, or at least influence, psychological and social issues.

Lifestyle

The interests, opinions, behaviors, and behavioral orientations of an individual, group, or culture.

Conspicuous Consumption

The spending of money on and the acquisition of luxury goods and services to display economic power and social status.

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