Examlex
List and describe the top five methods of online marketing and advertising formats, in terms of estimated 2018 revenue.
Systematic Desensitization
A behavioral therapy technique used to help individuals overcome fears and anxieties by gradual exposure to the feared object or situation combined with relaxation techniques.
Counterconditioning Procedures
Techniques used in behavior therapy to replace a negative or unwanted response to a stimulus with a positive one.
Mary Cover Jones
An early psychologist known for her work in desensitization therapy, helping to lay the foundation for behavior therapy.
Joseph Wolpe
A South African psychiatrist best known for developing systematic desensitization, a method used in behavior therapy to treat phobias and other anxiety disorders.
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