Amazoncom Is Known Primarily for Its Use of Which of the Following

question 45

Multiple Choice

Amazon.com is known primarily for its use of which of the following business models?

• A)Content provider
• B)Portal
• C)Market creator
• D)E-tailer
• E)Transaction broker

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Definitions:

Self-Image Congruency

The degree to which a consumer's self-concept aligns with their perceptions of a brand, influencing their purchasing behavior.

Identity

Concepts or attributes that a person or group perceives as being central to their essence or character, often shaping behaviors, beliefs, and social relationships.

Sound System

A sound system consists of electronic equipment set up to reproduce, amplify, and sometimes record sound, typically including speakers, amplifiers, and various audio sources.

Self-Image Congruence Models

Theories suggesting that consumers prefer products or brands that are congruent or match with their self-concept or image.