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Search engine marketing is the largest form of web marketing.
Self-Discrepancy Theory
A theory that describes how differences between one’s actual self, ideal self, and ought self can affect emotional states.
Self-Guides
Refers to internal ideals and standards that people use to guide their behavior and evaluate their own performance and identity.
Ideal Self
The concept representing the person one aspires to be, emphasizing personal goals and desired traits.
Self-Discrepancy Theory
A psychological theory suggesting that discrepancies between an individual’s actual self, ideal self, and ought self can lead to emotional discomfort.
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