Which Metric Is Based on the Relationship Between the Revenue

question 68

Multiple Choice

Which metric is based on the relationship between the revenue produced by a specific customer,the expenses incurred in acquiring and servicing that customer,and the expected life of the relationship between the customer and the company?

• A)Churn rate
• B)Customer lifetime value
• C)Cost per lead
• D)Cost per sale
• E)Customer average value

---

Definitions:

Ownership Risk

The risk of loss in value or return on investment due to changes in ownership structure or disputes over property rights.

Share Dilution

A reduction in existing shareholders' ownership percentage caused by the issuance of new shares.

Government Support

Financial or non-financial aid provided by the government to businesses, industries, or individuals in forms such as grants, loans, or tax incentives.

NCI

NCI, or Non-Controlling Interest, refers to the share of ownership in a subsidiary that belongs to shareholders other than the parent company.