Examlex
The most basic business database is comprised of:
Marketing Era
A period marked by the evolution of marketing focus from production to product orientation, and eventually to a marketing orientation that emphasizes understanding and satisfying customer needs.
Production Era
A historical period in business where the focus was primarily on production efficiency and manufacturing output, often at the expense of customer needs.
Consumer Oriented
Refers to a business approach that prioritizes understanding and meeting the specific needs and wants of consumers.
Outsourcing
The business practice of hiring a party outside a company to perform services and create goods that traditionally were performed in-house by the company's own employees.
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