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What Makes Data Mining an Important Business Tool? What Types

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What makes data mining an important business tool? What types of information does data mining produce? In what type of circumstance would you advise a company to use data mining?


Definitions:

Rejection Region

The range of values in hypothesis testing that if the test statistic falls within, leads to the rejection of the null hypothesis.

Alternative Hypothesis

Represents a statement that contradicts the null hypothesis and is considered true if the null hypothesis is proven to be false, often denoting the presence of an effect or difference.

Test Statistic

A value calculated from sample data to evaluate a hypothesis in statistical hypothesis testing.

Sampling Distribution

The probability distribution of a statistic (for example, a mean, variance) obtained from a large number of samples drawn from a specific population.

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