Which of the Following Ethical Guidelines Suggests That You Put

question 96

Multiple Choice

Which of the following ethical guidelines suggests that you put yourself in the place of others,and think of yourself as the object of the decision?

• A)Kant's categorical imperative
• B)the risk aversion principle
• C)the utilitarian principle
• D)the Golden Rule
• E)the "no free lunch" rule

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Definitions:

Brand Personality

The set of human characteristics associated with a brand, which influences consumers' perceptions and emotions towards the brand.

Lifestyle

The way a person or group lives, including patterns of social relations, consumption, entertainment, and dress.

Lifestyle

A way of living that reflects the attitudes, values, and habits of an individual or group.

AIO

stands for Activities, Interests, and Opinions, a marketing perspective that examines consumer behavior by analyzing their activities, interests, and opinions.