Hilton Hotels' Use of Customer Information Software to Identify the Most

question 36

Multiple Choice

Hilton Hotels' use of customer information software to identify the most profitable customers to direct its services to is an example of using information systems to:

• A) strengthen customer intimacy.
• B) differentiate their service.
• C) focus on market niche.
• D) increase efficiency.
• E) provide services at a lower price than its competitors.

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Definitions:

Spermatozoon

A male reproductive cell, or sperm cell, that carries a man's DNA to the female ovum.

Fallopian Tube

A pair of tubes along which eggs travel from the ovaries to the uterus.

Low-dose X-ray

Imaging technique that uses a small amount of ionizing radiation to produce pictures of the inside of the body.

Vaginal Discharge

Fluids secreted from the vagina, which can vary in color and consistency and may indicate health status.