From Your Reading of the Chapter-Opening Case Study Discussing Sanofi

question 29

Multiple Choice

From your reading of the chapter-opening case study discussing Sanofi Pasteur's use of enterprise social networking, which of the following statements best expresses Sanofi Pasteur's experience?

• A) Sanofi Pasteur's primary motivation was to enhance its security.
• B) Sanofi Pasteur's primary motivation was to give employees more opportunities to experiment and innovate on their own.
• C) Efforts to implement Yammer were met with significant resistance from employees.
• D) Yammer provided Sanofi Pasteur with a single entry point to all the information and tools employees need for their jobs.
• E) Sanofi Pasteur is primarily using Yammer to create an external network to link suppliers, customers, and others outside the organization.

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Definitions:

Marginal Benefits

The additional benefits received from consuming or producing one more unit of a good or service.

Marginal Costs

The additional cost incurred in the production of one additional unit of a good or service.

Economic Decisions

The choices made by individuals, firms, or governments regarding the allocation of resources to satisfy needs and desires.

Corporate Owners

Individuals or entities that legally own shares of stock in a corporation, thus holding ownership interests in the company.