UPS's Use of Web-Based Tools That Allow Customers to Embed

question 80

True/False

UPS's use of web-based tools that allow customers to embed UPS functions, such as tracking and cost calculations, into their own websites, described in the chapter case, is an information systems solution used to achieve customer intimacy.

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Definitions:

Meritocracy

A system in which rewards are distributed based on merit.

Stratification

The division of society into levels, classes, or categories based on factors like wealth, power, prestige, or other resources.

Relative Deprivation

A condition or feeling experienced when a person or group believes they are worse off compared to some standard or to other groups.

CEO

Chief Executive Officer, the highest-ranking person in a company or other institution, ultimately responsible for making managerial decisions.