A market research firm has conducted a study to determine consumer preference for a new package design for a particular product. The consumers, ages were also noted.
a.Which package design was most preferred overall?
b.What percent of those participating in the study preferred package A?
c.What percent of those under 25 years of age preferred package A?
d.What percent of those aged 25 40 preferred package A?
e.Is the preference for package A the same for both age groups?
Definitions:
Indirect Order
A communication or storytelling technique where information is presented beginning with supporting details, leading up to the main point or conclusion.
Written Evaluation
Written Evaluation refers to the systematic assessment of an individual’s performance or a program’s effectiveness documented in written form.
Direct Order
A sequence or structure where information is provided in a straightforward manner, starting with the most important points.
Formality Decreases
The reduction in the level of formal language or behavior in a communication or setting.
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