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Describe and discuss self-managed work teams.
Cost Leadership
A business strategy aiming to achieve the lowest operational costs within an industry, enabling the company to offer lower prices than competitors and gain market share.
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over competing ones due to positive experiences and satisfaction.
Differentiation
Refers to the process of distinguishing a product, service, or brand from competitors in ways that appeal to the customer, creating a perceived value over alternatives.
Focused Differentiation
A business strategy where a company targets a specific market niche, offering unique products or services that stand out from competitors.
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