McClelland's Theory of Needs Concentrates on Which Three Needs

question 78

Multiple Choice

McClelland's theory of needs concentrates on which three needs?

• A) achievement, growth, and security
• B) achievement, power, and affiliation
• C) self-actualization, stability, and affiliation
• D) affiliation, control, and security
• E) control, status, and affiliation

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Definitions:

Buyer

An individual or organization that makes a purchase or is a potential customer for products or services.

Need Arousal

The process of stimulating interest or desire in a customer for a product or service, often through marketing or sales strategies.

Buying Decision

The process by which a consumer decides whether or not to purchase a product or service, often influenced by factors such as need, desire, and budget.

Basic Steps

Fundamental stages or actions that are involved in a process or procedure.