There Are Three Components of an Attitude: Cognition, Affect, and Behavior

question 100

True/False

There are three components of an attitude: cognition, affect, and behavior.

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Definitions:

Price-to-Book Ratio

A valuation metric comparing a company's current market price to its book value.

P/E Ratio

The price-to-earnings ratio is a valuation metric for a stock, calculated by dividing the market price of a share by the earnings per share, indicating how much investors are willing to pay per dollar of earnings.

Price-to-Sales Ratio

A valuation ratio that compares a company's stock price to its revenues, an indicator of the value placed on each dollar of a company's sales or revenues.

Dividend Discount Model

A method of valuing a company's stock price based on the theory that its stock is worth the sum of all its future dividend payments, discounted back to their present value.