Zach Is Devout and Very Active in His Church

question 63

Multiple Choice

Zach is devout and very active in his church. He is also a very dedicated employee. His manager offers him a promotion but the new role will require him to work Sundays. Zach would like the promotion, but realizes that it would force him to miss some church activities. In such a situation, Zach is most likely to experience ________.

• A) role conflict
• B) emotional contagion
• C) cognitive dissonance
• D) emotional labor
• E) self-concordance

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Definitions:

Target Markets

Specific groups of potential consumers towards whom a company directs its marketing efforts and strategies.

Personal Care Products

Consumer products used in personal hygiene and for beautification, including items such as cosmetics, soaps, and hair care products.

Customer Loyalty

The dedication and continued patronage of a company's products or services by its customers, often manifested through repeat purchases.

Customer Excellence

Involves a focus on retaining loyal customers and excellent customer service.