If WiseGuy Inc

question 17

Multiple Choice

If WiseGuy Inc. is choosing one of the above mutually exclusive projects (Project A or Project B) , given a discount rate of 7%, which should the company choose?

• A) Project A
• B) Project B
• C) Neither project — both have negative NPV.
• D) Both projects — both have positive NPV.

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Definitions:

Dark Play ARGs

Alternate reality games that involve more secretive, mysterious elements or narratives, often requiring deeper investigation or engagement from players.

Branded Mini-game

A short, entertaining game created by a company to promote its brand, product, or service.

In-game Advertising

A marketing strategy that places ads within digital games to promote products or services.

Display Ads

A form of online advertising where marketers use banner ads and other visual ad formats to promote their products on websites, social media, or digital platforms.