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Suppose that Banana Computers has $1,000 in revenue this year, along with COGS of $400 and SG&A of $100. The required rate of return on its equity is 14%, and the risk-free rate is 5%. Assume that the COGS only include the marginal costs of selling a computer. Banana is considering adding $700 worth of debt with a coupon rate of 5% and an YTM of 7.9% to its capital structure. Suppose, revenues fall by $300, what is the percent change in net income with and without the debt? Assume that the total variable production costs remain the same. (Round the answer to one decimal places.)
Public Relations Campaign
A strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Stakeholders
Individuals or groups with an interest or concern in the success of an organization, project, or endeavor.
Sales Promotion
A marketing strategy that involves short-term incentives to encourage the purchase or sale of a product or service.
Rebates
Refunds offered to consumers as an incentive to purchase a product or service.
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