Examlex
A firm is currently taking on two projects with an individual cost of capital of 10 percent and 12 percent for each of the projects. This means that the before-tax cost of capital for the firm must be between 10 and 12 percent.
Strengthen
To make or become stronger in physical or mental capacity.
Positive
Characterized by or displaying affirmation, constructive qualities, or optimism.
Cognitive Dissonance
A psychological phenomenon where an individual experiences discomfort due to conflicting beliefs, attitudes, or behaviors.
Motivated
Having a strong desire or willingness to do something.
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