The Per-Unit Contribution Margin Is Defined as the Total Sales

question 30

True/False

The per-unit contribution margin is defined as the total sales price less its total variable cost.

---

Definitions:

Dominant Firms

Companies that hold a major share of the market within their industry, exerting significant influence over market conditions, including prices and available supply.

New Products

Goods or services that have been recently developed, introduced to the market, or innovated to meet consumer needs.

Monopolistic Competition

A market structure in which many firms sell a differentiated product, entry is relatively easy, each firm has some control over its product price, and there is considerable nonprice competition.

Market Structure

The characteristics of an industry that define the likely behavior and performance of its firms. The primary characteristics are the number of firms in the industry, whether they are selling a differentiated product, the ease of entry, and how much control firms have over output prices. The most commonly discussed market structures are pure competition, monopolistic competition, oligopoly, pure monopoly, and monopsony.