Examlex
Utilizing the fact that values of two or more assets do not always move in the same direction at the same time in order to reduce the risk of a portfolio is called diversification.
Intensive Distribution
A distribution strategy that places products in as many outlets as possible to maximize exposure and sales.
Exclusive Distribution
A market strategy where a manufacturer restricts the distribution of a product to a single distributor or a few selected distributors.
Driving Time
The amount of time spent driving from one location to another, often considered in planning routes or estimating travel time.
Proximity
The state of being physically close or near, often used in marketing to discuss the importance of location in consumer behavior and retail strategy.
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