Which One of the Following Statements Is NOT True

question 2

Multiple Choice

Which one of the following statements is NOT true?

• A) The accounts receivables turnover ratio measures how quickly the firm collects its credit sales.
• B) One ratio that measures the efficiency of a firm's collection policy is day's sales outstanding.
• C) The more days that it takes a firm to collect on its receivables, the more efficient the firm is.
• D) Day's sales outstanding measures in days, the time a firm takes to convert its receivables into cash.

Describe the components of the Fishbein model and its relevance in attitude measurement.

Explain cognitive dissonance and its impact in marketing.

Differentiate between the 'foot-in-the-door' and 'door-in-the-face' techniques and their application in campaigns.

Comprehend how balance theory explains the influence of relationships on attitude changes.

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Definitions:

Outstanding Cheques

Cheques that have been written and recorded in the accounting records but have not yet been cashed or cleared through the banking system.

Uncollected Deposits

Funds that have been deposited into a bank account but have not yet been cleared or recognized as available balance due to processing time.

Float

The difference between book cash and bank cash, representing the net effect of cheques in the process of clearing.

Interest Rate

The percentage charged on a loan or earned on an investment, indicating the cost of borrowing or the gain on investing.