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The major disadvantage of a sole proprietorship is the fact that the owner of the establishment has limited liability.
Oligopolistic Competition
A market structure characterized by a small number of firms that dominate the market, leading to competitive yet interdependent pricing and marketing strategies.
Price Wars
A competitive situation where retailers or producers continuously lower prices to attract customers, often at the expense of profit margins.
Product Differentiation
The strategy of distinguishing a product or service from others in the market to make it more attractive to a particular target market.
Profit Orientation
A company objective that can be implemented by focusing on target profit pricing, maximizing profits, or target return pricing.
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